Learning with SparkPost

Email 101

Essential Email Concepts and Terminology

Email Message Flow, Sending and Delivery Explained

Our email pros give a helpful primer on email message flow, from sending to delivery. We help make sense of SMTP, MTA, MX, IMAP, Email API and more.

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Email Sender Reputation

Here’s what you need to know about your email sender reputation: what it is, how it’s scored, and how to protect it with monitoring and an IP warm-up plan.

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Transactional Email Explained

Transactional email is a fundamental part of how customers interact with an app or service. Here are the facts you need to know about these messages.

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Email Deliverability

Navigate Authentication Protocols and Sending Best Practices

DMARC Explained

DMARC Explained

DMARC is a standard for defining email authentication and enforcement. Learn how it works, record types, policies, and more.

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Feedback Loop (FBL)

Understanding Email Feedback Loops

ISPs give key signals via email feedback loops (FBLs). Managing them is crucial to email deliverability. Here are the basics you need to know about FBLs.

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DKIM Explained

DKIM Explained

DKIM is a technical standard for email authentication that helps ensure email wasn’t altered in transit. Here’s how it works.

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Technical & Implementation Guides

Switch Email Providers or Implement New Technology Seamlessly

SendGrid Migration Guide

Make your move from SendGrid to SparkPost as smooth as possible. Get key setup steps and differences in technology and terminology.

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SparkPost Email Delivery Service Data Sheet

Getting Started with SparkPost

Walk through SparkPost account setup and best practices you should have in place before you begin sending.

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Mailgun Migration Guide

If you're considering the switch from Mailgun to SparkPost, get everything you need to transition as smoothly as possible here.

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